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tile industry south africa

The Tile Industry in South Africa 2023

Phila Rulashe | South Africa | 12 July 2023

The Tile Industry in South Africa 2019

Yasmin Mahomedy | South Africa | 25 February 2019

The Tile Industry in South Africa 2015

Brenda Young | South Africa | 09 July 2015

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Report Coverage

This report on the tile industry in South Africa, including manufacture, wholesale and retail, provides information on the state of the industry and influencing factors including the pace of infrastructure development, levels of construction activity, building plans passed, retail sales trends, competition and barriers to entry. There are profiles of 20 companies including Italtile, Norcros SA, Union Tiles, Mazista and Metrotile and building materials companies such as Massmart and Spar Group.

The Tile Industry in South Africa

The tile industry provides an important input to the building and construction sector. Some of the major players such as Italtile and Norcros SA are vertically integrated across the value chain. Ceramic Industries, Italtile’s manufacturing operation, supplies more than half of the estimated 70 million square metres of tiles that South Africa uses per year. The industry benefited from an increase in home DIY activity during lockdown, but now faces challenges including low economic growth, high unemployment, increased costs of living and poor levels of gross fixed capital formation. Households are also spending more disposable income on acquiring alternative energy sources.

Influencing Factors

Manufacturers are faced with rising energy costs and growing pressure to adopt environmentally-sustainable processes. Italtile said that in 2022, sales were affected by shifting spending from home renovations to alternative energy and negative public sentiment preventing people from investing in their homes. Opportunistic traders entered the market with imported tiles during the pandemic boom and eroded market share. There was a large overstock in the industry driven by the boom, leading operators to reduce prices.

Key Issues

Key issues include increasing energy costs and the need to find more environmentally-friendly manufacturing processes. The production of tiles is energy intensive as it requires the application of high temperatures for grinding and firing. Rising energy costs have affected the industry globally. In South Africa, this trend has been compounded by the unreliable supply of energy and depreciating currency. The slow pace of public investment in infrastructure, instability caused by criminal groups targeting building sites and low building confidence are limiting the demand for tiles.

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The Tile Industry in South Africa 2023

Full Report

R 20 000.00(ZAR) estimated $1072.96 (USD)*

Industry Overview

R 14 000.00(ZAR) estimated $ 751.07 (USD)*

Historical Reports

The Tile Industry in South Africa 2019-02-25

R 1 900.00(ZAR) estimated $101.93 (USD)*

View Report Add to Cart

The Tile Industry in South Africa 2015-07-09

R 1 900.00(ZAR) estimated $101.93 (USD)*

View Report Add to Cart

Table of Contents

[ Close ]
PAGE
1. INTRODUCTION 1
2. DESCRIPTION OF THE INDUSTRY 2
2.1. Industry Value Chain 3
2.2. Geographic Position 3
2.3. Size of the Industry 4
3. LOCAL 6
3.1. State of the Industry 6
3.2. Key Trends 12
3.3. Key Issues 13
3.4. Notable Players 13
3.5. Trade 15
3.6. Corporate Actions 19
3.7. Regulations 19
3.8. Enterprise Development and Social Development 20
4. AFRICA 21
5. INTERNATIONAL 24
6. INFLUENCING FACTORS 28
6.1. Unforeseen Events 28
6.2. Economic Environment 29
6.3. Labour 31
6.4. Environmental Issues 31
6.5. Technology, R&D, Innovation 32
6.6. Government Support 32
6.7. Input Costs 33
7. COMPETITIVE ENVIRONMENT 33
7.1. Competition 33
7.2. Ownership Structure of the Industry 34
7.3. Barriers to Entry 34
8. SWOT ANALYSIS 35
9. OUTLOOK 36
10. INDUSTRY ASSOCIATIONS 36
11. REFERENCES 36
11.1. Publications 36
11.2. Websites 37
APPENDIX 1 38
Summary of Notable Players 38
COMPANY PROFILES 42
Artmar Natural Stone Tiles CC 42
BMI Coverland (Pty) Ltd 44
Building Company (Pty) Ltd (The) 46
Eagle Roof Tiles (Pty) Ltd 53
Infrastructure Specialist Group (Pty) Ltd 55
Italtile Ltd 58
Malls Tiles (Pty) Ltd 62
Marley (S A) (Pty) Ltd 64
Massmart Holdings Ltd 66
Mazista Tiles (Pty) Ltd 71
Metrotile (Southern Africa) (Pty) Ltd 73
National Ceramic Industries South Africa (Pty) Ltd 74
Norcros (S A) (Pty) Ltd 76
Pavini Handcrafted Tiles (Pty) Ltd 81
Rayal Industrial (Pty) Ltd 83
Rickford Investments (Pty) Ltd 85
Ritz Tiles (Pty) Ltd 87
SPAR Group Ltd (The) 89
T Ferguson and Sons (Pty) Ltd 94
Union Tiles (Pty) Ltd 96

Report Coverage

This report focuses on the manufacture, wholesale and retail of tiles in South Africa, current conditions and future expectations, and factors which influence the sector’s success. There are comprehensive profiles of 23 companies including major player Italtile, owner of 176 retail stores and a 95.4% stake in manufacturer Ceramic Industries, which makes one of every two tiles, baths and toilets purchased in South Africa. Other profiled companies include Norcros which owns Johnson Tiles SA and Tile Africa and Mazista Tiles, which went into partnership with Kwazulu-Natal’s largest flooring tiling contractor Durban Tiling Services and its trading arm Duratile.

The Tile Industry

South Africa’s tile industry is experiencing difficulties due to poor economic conditions, restrained consumer spend and limited public and private sector investment. The construction industry, on which the tile sector is reliant, is highly dependent on government infrastructure development which has been slow.

Continued Growth

Despite the tough conditions, major player Italtile grew its store network of CTM, Italtile Retail and TopT by 9% to 176 in 2018 and will open 10 to 15 more in 2019. Tile Africa, owned by London-based Norcros, has 32 owned stores and two franchise stores and added two in 2018 with plans to open a further two stores in 2019. Metrotile Europe has also increased its footprint in South Africa and neighbouring countries through local partner Metrotile SA.

Read More..
The Tile Industry in South Africa 2019

Full Report

R 1 900.00(ZAR) estimated $101.93 (USD)*

Industry Overview

R 1 330.00(ZAR) estimated $ 71.35 (USD)*

Historical Reports

The Tile Industry in South Africa 2023-07-12

R 20 000.00(ZAR) estimated $1072.96 (USD)*

View Report Add to Cart

The Tile Industry in South Africa 2015-07-09

R 1 900.00(ZAR) estimated $101.93 (USD)*

View Report Add to Cart

Table of Contents

[ Close ]
PAGE
1. INTRODUCTION 1
2. DESCRIPTION OF THE INDUSTRY 1
2.1. Industry Value Chain 2
2.2. Geographic Position 3
3. SIZE OF THE INDUSTRY 3
4. STATE OF THE INDUSTRY 4
4.1. Local 4
4.1.1. Corporate Actions 6
4.1.2. Regulations 7
4.1.3. Enterprise Development and Social Economic Development 8
4.2. Continental 8
4.3. International 9
5. INFLUENCING FACTORS 10
5.1. Economic Environment and Rising Operating Costs 10
5.2. Government Infrastructure Spend 11
5.3. Building Industry Activity 11
5.4. Technology, Research and Development (R&D) and Innovation 11
5.5. Labour 12
5.6. Environmental Concerns 14
6. COMPETITION 15
6.1. Barriers to Entry 16
7. SWOT ANALYSIS 16
8. OUTLOOK 17
9. INDUSTRY ASSOCIATIONS 17
10. REFERENCES 17
10.1. Publications 17
10.2. Websites 18
APPENDIX 1 19
Summary of Notable Players 19
COMPANY PROFILES 23
ARTMAR NATURAL STONE TILES CC 23
BMI COVERLAND (PTY) LTD 25
CASHBUILD LTD 27
EAGLE ROOF TILES (PTY) LTD 37
INFRASTRUCTURE SPECIALIST GROUP (PTY) LTD 39
ITALTILE LTD 42
MALLS TILES (PTY) LTD 46
MARLEY (S A) (PTY) LTD 48
MASSBUILD (PTY) LTD 50
MAZISTA TILES (PTY) LTD 53
METROTILE (SOUTHERN AFRICA) (PTY) LTD 55
NATIONAL CERAMIC INDUSTRIES SOUTH AFRICA (PTY) LTD 56
NORCROS (S A) (PTY) LTD 58
PAVINI HANDCRAFTED TILES (PTY) LTD 61
PERSIAN TILE CC 63
RAYAL INDUSTRIAL (PTY) LTD 65
RICKFORD INVESTMENTS (PTY) LTD 66
RITZ TILES (PTY) LTD 68
SPAR GROUP LTD (THE) 70
STEINHOFF DOORS AND BUILDING MATERIALS (PTY) LTD 75
T FERGUSON AND SONS (PTY) LTD 80
TILETORIA CAPE (PTY) LTD 82
UNION TILES (PTY) LTD 84

Report Coverage

The report on the Tile industry describes the current market, outlines developments within the sector and focuses on factors influencing the success of the local industry. The report also profiles 22 South African companies, including retailer Cashbuild Ltd which owns 215 stores and employs 4,687 people, and Marley South Africa (Pty) Ltd, a manufacturer and wholesaler of tiles that employs 300 people at its four factories and seven warehouses.

The Tile Industry

This report focuses on the manufacture, wholesale and retail of tiles in South Africa. The tile sector is a sub-sector of the construction and building materials market which has a wholesale value of approximately R97bn per annum. As far as retail is concerned, tiles form part of the hardware, paint and glass category, which is valued at approximately R58.1bn per annum.

Challenges and Opportunities

The tile industry is reliant upon the construction industry, the success of which is influenced by the roll-out of government’s R847bn infrastructure programme. This has been slow because of the sluggish economy. In an attempt to boost local manufacturing, additional product designations for local procurement of building and construction materials, which include tiles, were announced by the Department of Trade and Industry in May 2015. If State-owned companies comply with the directive, 645 infrastructure projects across the country valued at R3.6-trillion will have to procure the designated building materials from local manufacturers. However, current weak domestic growth prospects of 2% mean that South African-based tiling companies are likely to focus on countries in the rest of Africa where higher growth is expected. Growth of 4.4% for sub-Saharan Africa during 2015 rising to 5.1% in 2016 and 5.6% increasing to 6.7% in 2016 for East Africa are predicted.

Read More..
The Tile Industry in South Africa 2015

Full Report

R 1 900.00(ZAR) estimated $101.93 (USD)*

Industry Overview

R 1 330.00(ZAR) estimated $ 71.35 (USD)*

Historical Reports

The Tile Industry in South Africa 2023-07-12

R 20 000.00(ZAR) estimated $1072.96 (USD)*

View Report Add to Cart

The Tile Industry in South Africa 2019-02-25

R 1 900.00(ZAR) estimated $101.93 (USD)*

View Report Add to Cart

Table of Contents

[ Close ]
PAGE
1. INTRODUCTION 1
2. DESCRIPTION OF THE INDUSTRY 1
2.1. Industry Value Chain 2
2.2. Geographic Position 3
3. SIZE OF THE INDUSTRY 4
4. STATE OF THE INDUSTRY 10
4.1. Local 10
4.1.1. Corporate Actions 11
4.1.2. Regulations & Government programmes 12
4.1.3. Enterprise Development and Social Economic Development 13
4.2. Continental 13
4.3. International 15
5. INFLUENCING FACTORS 16
5.1. Economic Environment & Rising Input Costs 16
5.2. Government Infrastructure Spend 17
5.3. Building Industry Activity 18
5.4. Government Incentive Programmes 19
5.5. Labour 19
5.6. Cyclicality 23
5.7. Information Technology 23
5.8. Environmental Concerns 24
6. COMPETITION 25
6.1. Barriers to Entry 26
6.2. Substitute Products 26
6.3. Research and Development (R&D) and Innovation 27
7. SWOT ANALYSIS 28
8. OUTLOOK 29
9. INDUSTRY ASSOCIATIONS 29
10. REFERENCES 30
10.1. Publications 30
10.2. Websites 30
ORGANOGRAM 34230b 33
Clay & Ceramic Floor, Wall & Roofing Tiles 33
COMPANY PROFILES 34
MAZISTA TILES (PTY) LTD 34
MONIER COVERLAND (PTY) LTD 36
PERSIAN TILE CC 38
RICKFORD INVESTMENTS (PTY) LTD 40
ORGANOGRAM 34250b 42
Concrete Floor, Wall & Roofing Tiles 42
COMPANY PROFILES 43
EAGLE ROOF TILES (PTY) LTD 43
INFRASTRUCTURE SPECIALIST GROUP (PTY) LTD 45
MARLEY (SA) (PTY) LTD 48
MONIER COVERLAND (PTY) LTD 50
PAVINI TILES CC 52
UNION TILES (PTY) LTD 53
ORGANOGRAM 61430h 55
Wholesale Trade in Tiles 55
COMPANY PROFILES 56
ARTMAR NATURAL STONE TILES CC 56
ILIAD AFRICA LTD 58
INFRASTRUCTURE SPECIALIST GROUP (PTY) LTD 62
MALLS TILES (PTY) LTD 65
MARLEY (SA) (PTY) LTD 67
METROTILE (SOUTHERN AFRICA) (PTY) LTD 69
MONIER COVERLAND (PTY) LTD 70
PERSIAN TILE CC 72
RICKFORD INVESTMENTS (PTY) LTD 74
RITZ TILES (PTY) LTD 76
T FERGUSON AND SONS (PTY) LTD 78
UNION TILES (PTY) LTD 80
ORGANOGRAM 62340f 82
Retail Trade in Tiles 82
COMPANY PROFILES 83
CASHBUILD LTD 83
ILIAD AFRICA LTD 93
ITALTILE LTD 97
MALLS TILES (PTY) LTD 100
MASSBUILD (PTY) LTD 102
MAZISTA TILES (PTY) LTD 105
NORCROS SA (PTY) LTD 107
SPAR GROUP LTD (THE) 110
STEINHOFF DOORS AND BUILDING MATERIALS (PTY) LTD 116
TILETORIA CAPE (PTY) LTD 123