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    The Wholesale and Retail of Food Industry in Ghana 2021

    Chere Monaisa | Ghana | 21 September 2021

    The Wholesale and Retail of Food Industry in Ghana 2017

    Nina Shand | Ghana | 27 June 2017

    The Wholesale and Retail of Food Industry in Ghana 2015

    Nina Shand | Ghana | 15 December 2015

    Report Info

    Report Summary Table of Contents
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    Report Coverage

    This report focuses on the wholesale and retail of food in Ghana and includes information on the state of the sector, major players, corporate actions and developments. There are profiles of 10 companies including South African companies Shoprite and Massmart, international players such as Unilever, distributors such as Gold Coast Matcom and local companies such as PZ Cussons Ghana and Melcom.

    The Wholesale and Retail of Food in Ghana

    This report focuses on the wholesale and retail of food in Ghana, a country that experienced rapid economic growth from 2010 when it began extracting oil from large offshore reserves. However, this growth has been tempered recently by the energy crisis, depressed commodity prices, long term macroeconomic imbalances and coronavirus. Many international retailers view Ghana as a gateway to a larger West African market of more than 260 million people. Although most food is still purchased at traditional markets, there is increasing demand from a relatively large and largely untapped market for the convenience and variety offered by formal retail and supermarkets.

    Informal and Formal Sectors

    The retail food sector in Ghana is dominated by the informal sector made up of traditional retail outlets including open air markets, street-side vendors and shops. Open air marketplaces are an integral part of the food retailing system. The formal wholesale and retail industry in Ghana is dominated by businesses that are owned by companies from India, Lebanon, and several European countries, while South African companies have been increasing their market share due to bilateral trade promotion with Ghana.

    Imports

    As Ghana’s underdeveloped domestic agricultural and food processing sector produces a limited selection of products, there is demand for imported food products, especially consumer-ready products. Most of these products are imported from South Africa, China, Europe, and the Middle East. International fast food brands cater mainly for the middle and high-income classes.

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    The Wholesale and Retail of Food Industry in Ghana 2021

    Full Report

    R 6 500.00(ZAR) estimated $343.74 (USD)*

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    Industry Overview

    R 4 550.00(ZAR) estimated $ 240.62 (USD)*

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    Historical Reports

    The Wholesale and Retail of Food Industry in Ghana 2017-06-27

    R 1 900.00(ZAR) estimated $100.48 (USD)*

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    The Wholesale and Retail of Food Industry in Ghana 2015-12-15

    R 1 900.00(ZAR) estimated $100.48 (USD)*

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    Table of Contents

    [ Close ]
    PAGE
    1. INTRODUCTION 1
    2. COUNTRY PROFILE 1
    2.1. Geographic Position 3
    3. DESCRIPTION OF THE INDUSTRY 4
    3.1. Industry Value Chain 6
    4. SIZE OF THE INDUSTRY 7
    5. STATE OF THE INDUSTRY 10
    5.1. Local 10
    5.1.1. Trade 14
    5.1.2. Corporate Actions 14
    5.1.3. Regulations 15
    5.2. Continental 17
    5.3. International 19
    6. INFLUENCING FACTORS 21
    6.1. Coronavirus 21
    6.2. Economic Environment 22
    6.3. Rising Input Costs 22
    6.4. Technology, Research and Development (R&D) and Innovation 23
    6.5. Government Incentives and Support 23
    6.6. Environmental Concerns 24
    6.7. Labour 25
    7. COMPETITION 26
    7.1. Barriers to Entry 26
    8. SWOT ANALYSIS 27
    9. OUTLOOK 28
    10. INDUSTRY ASSOCIATIONS 28
    11. REFERENCES 29
    11.1. Publications 29
    11.2. Websites 30
    APPENDIX 1 32
    Summary of Notable Players 32
    COMPANY PROFILES 33
    ECODI LTD 33
    GOLD COAST MATCOM (GCM) LTD 34
    MASSMART HOLDINGS LTD 36
    MAXMART LTD 42
    MELCOM LTD 44
    PBC LTD 46
    PZ CUSSONS GHANA LTD 49
    SAMBA FOODS LTD 51
    SHOPRITE HOLDINGS LTD 53
    UNILEVER GHANA PLC 58

    Report Coverage

    The report on the Wholesale and Retail of Food in Ghana examines current conditions, the regulatory environment and factors that influence the success of the sector. Profiles are provided for 11 wholesalers and retailers including the largest supermarket chains, domestic players Maxmart and Melcom, as well as South African role players, Shoprite and Massmart Holdings Ltd. Also profiled are two local companies that form part of the Wolley Group, the Koala Shopping Centre Ltd and wholesaler, Woimex Ltd.

    The Wholesale and Retail of Food in Ghana

    Food retail in West Africa is one of the most under-penetrated in the world with less than 5% of food currently sold through organised retail channels. In Ghana the sector is dominated by informal retailers whose traditional retail outlets include open air markets, street side vendors and non-self-service shops. Importers and distributors estimate that 85% of their business is to the open market where retailers and wholesalers source products and then return to their respective home towns to sell products locally. Formal food retailing currently accounts for less than 5% of overall sales.

    A Sector Well-Positioned for Growth

    Although high economic growth in Ghana has been tempered recently by the energy crisis, depressed commodity prices and macroeconomic imbalances, international retailers see Ghana as a gateway to a larger West African market of more than 260 million people. The number of modern supermarkets and small grocers has grown by around 3% over the past two years as foreign retailers have entered the market. Stakeholders believe the formal wholesale and retail of food in Ghana is a sector well-positioned for growth as the country has one of the strongest middle classes in sub-Saharan Africa. Ghana’s middle class comprised 1.3 million households or just over 5% of the population in 2014 and this is expected to increase by a further 1.6 million by 2030. The growing urban population which reached 54.04% of the total population in 2015 is also attractive to formal retailers situated in increasingly popular shopping centres.

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    The Wholesale and Retail of Food Industry in Ghana 2017

    Full Report

    R 1 900.00(ZAR) estimated $100.48 (USD)*

    Buy Now +

    Industry Overview

    R 1 330.00(ZAR) estimated $ 70.34 (USD)*

    Buy Now +

    Historical Reports

    The Wholesale and Retail of Food Industry in Ghana 2021-09-21

    R 6 500.00(ZAR) estimated $343.74 (USD)*

    View Report Add to Cart

    The Wholesale and Retail of Food Industry in Ghana 2015-12-15

    R 1 900.00(ZAR) estimated $100.48 (USD)*

    View Report Add to Cart

    Table of Contents

    [ Close ]
    PAGE
    1. INTRODUCTION 1
    2. COUNTRY INFORMATION 1
    2.1. Geographic Position 2
    3. DESCRIPTION OF THE INDUSTRY 3
    3.1. Industry Value Chain 4
    4. SIZE OF THE INDUSTRY 7
    5. STATE OF THE INDUSTRY 8
    5.1. Local 8
    5.1.1. Corporate Actions 11
    5.1.2. Regulations 11
    5.1.3. Enterprise Development and Social Economic Development 14
    5.2. Continental 14
    5.3. International 17
    6. INFLUENCING FACTORS 20
    6.1. Economic Environment 20
    6.2. Rising Operating Costs 21
    6.3. Government Support 21
    6.4. Urbanisation 23
    6.5. Technology, Research and Development (R&D) and Innovation 23
    6.6. Labour 24
    6.7. Cyclicality 25
    6.8. Environmental Concerns 26
    6.9. Corruption 27
    6.10. Lack of Infrastructure 27
    7. COMPETITION 29
    7.1. Barriers to Entry 30
    8. SWOT ANALYSIS 31
    9. OUTLOOK 32
    10. INDUSTRY ASSOCIATIONS 33
    11. REFERENCES 34
    11.1. Publications 34
    11.2. Websites 35
    COMPANY PROFILES 36
    GOLD COAST MATCOM LTD 36
    KOALA SHOPPING CENTRE LTD 38
    MASSMART HOLDINGS LTD 39
    MAXMART LTD 45
    MELCOM LTD 47
    PBC LTD 48
    PZ CUSSONS GHANA LTD 51
    SAMBA FOODS LTD 53
    SHOPRITE HOLDINGS LTD 56
    UNILEVER GHANA LTD 60
    WOIMEX LTD 63

    Report Coverage

    The Wholesale and Retail of Food Ghana describes the current market and recent developments as well as factors influencing the success of the formal sector. The report also profiles 12 domestic and South African companies, including PZ Cussons Ghana Ltd, listed on the Ghana stock exchange (GSE) and involved in the manufacture, purchase and distribution of nutritional products, and Ghanaian retailer, Maxmart Ltd which operates three Max Mart Family Shopping Centres.

    The Wholesale and Retail of Food in Ghana

    This report focuses on the wholesale and retail of food in the Republic of Ghana which has experienced high levels of economic growth since it began extracting oil from large off-shore reserves in 2010. Ghana’s food retail sector is dominated by the informal sector, with 70% of food purchased through traditional markets. The remaining 30% of foodstuffs is sold by a mix of grocery, convenience stores, supermarkets and hypermarkets in the burgeoning formal food retail sector.

    The Entrance of Foreign Retailers

    Foreign retailers have started entering the Ghanaian market, attracted by the expected growth of Ghana’s middle class and the increase in the number of households earning more than US$10,000 a year from 3% of the population to 8.2% by 2019. Low growth rates in South Africa and Europe and the fact that Ghana is viewed as a gateway to a larger West African market of over 260 million people all contribute to the country’s appeal. South African companies, Fruit and Veg City and Pick n Pay, and Carrefour, the world’s largest retailer all plan to open stores in Ghana during the course of 2016. Estimates indicate that 175,300m2 of retail space will become available between 2015 and 2017, including Kumasi City Mall, which will be West Africa’s biggest shopping mall, and the Achimoto Retail Centre which opened in October 2015 with Shoprite and local merchandise retail chain, Palace, as anchor tenants.

    Read More..
    The Wholesale and Retail of Food Industry in Ghana 2015

    Full Report

    R 1 900.00(ZAR) estimated $100.48 (USD)*

    Buy Now +

    Industry Overview

    R 1 330.00(ZAR) estimated $ 70.34 (USD)*

    Buy Now +

    Historical Reports

    The Wholesale and Retail of Food Industry in Ghana 2021-09-21

    R 6 500.00(ZAR) estimated $343.74 (USD)*

    View Report Add to Cart

    The Wholesale and Retail of Food Industry in Ghana 2017-06-27

    R 1 900.00(ZAR) estimated $100.48 (USD)*

    View Report Add to Cart

    Table of Contents

    [ Close ]
    PAGE
    1. INTRODUCTION 1
    2. DESCRIPTION OF THE INDUSTRY 1
    2.1. Industry Value Chain 2
    2.2. Geographic Position 4
    3. SIZE OF THE INDUSTRY 4
    4. STATE OF THE INDUSTRY 6
    4.1. Local 6
    4.1.1. Corporate Actions 8
    4.1.2. Regulations 8
    4.2. Continental 10
    4.3. International 12
    5. INFLUENCING FACTORS 14
    5.1. Economic Environment 14
    5.2. Rising Input Costs 15
    5.3. Labour 15
    5.4. Lack of Infrastructure 16
    5.5. Technology, Research and Development (R&D) and Innovation 17
    5.6. Environmental Concerns 18
    5.7. Seasonality 19
    6. COMPETITION 20
    6.1. Barriers to Entry 21
    7. SWOT ANALYSIS 22
    8. OUTLOOK 23
    9. INDUSTRY ASSOCIATIONS 23
    10. REFERENCES 24
    10.1. Publications 24
    10.2. Websites 25
    COMPANY PROFILES 26
    Gold Coast Matcom Ltd 26
    Massmart Holdings Ltd 28
    Maxmart Ltd 33
    Melcom Ltd 34
    Shoprite Holdings Ltd 44
    Unilever Ghana Ltd 50

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